Ch-Ch-Ch-Chia ... Other than a 90s Throwback, What is it?

Ch-ch-ch chia! No, not the 90s as seen on TV phenomenon — though that was and still is awesome — Chia is THE ultimate superfood. With more calcium than a 8oz glass of whole milk, more fiber than a bowl of bran flakes, more magnesium than whole head of broccoli, more antioxidants than a whole pomegranate, more protein than an egg, and more omega 3’s than a whole Atlantic salmon, plus many other vitamin and mineral benefits, chia is pretty much the cat's meow.

If that’s not enough for ya, Chia, when consumed, absorbs up to 10 times its weight in water allowing for a slow release of carbohydrates that have proven to increase energy outputs for hours. The Barefoot Runners of Mexico run hundreds of miles a day with chia fueling their fire.

Chia really is one of the greatest superfoods on the planet and Vitalyte is one of the first companies to take it commercial with a great tasting gel and bar.

Once again, we have combined the very best in nature with the firm understanding of scientific precepts to create a freaking awesome product.

Pretty cool eh?