Forty years ago, our founder, Bill Gookin, had a vision.
He was a great runner. In fact, he went to the US Olympic Trials in the marathon. We’d like to say that he went on to win that race—but he didn’t. The effects of dehydration made him extremely sick.
With his scientist background, he strived to create a sports drink made with essential electrolytes and glucose for rapid absorption.
He wanted to provide active people worldwide with a healthy alternative to the high-sugar high-sodium sports drinks that were on the market. He knew his concept might not be openly accepted because it was different.
However, through extensive research and testing, he created what would be the world’s first authentic isotonic sports beverage.
Vitalyte's isotonic formula is glucose-based and low in sugar and sodium. Fast forward four decades, the formula stays the same: simple ingredients, no artificial anything, low-sodium, low-sugar, isotonic, fast-absorbing and effective.